The Insider, from True Measure InspectorPlain words for business owners on what business websites measure, read from a corpus of tens of thousands.https://truemeasurewebdesign.com/We took our headline number down. Here is why.https://truemeasurewebdesign.com/insider/how-many-visitors-walk-away/https://truemeasurewebdesign.com/insider/how-many-visitors-walk-away/Our free inspection led with how many of every hundred visitors had a reason to leave. We read the four studies behind it and took it down. Here is the record.Tue, 22 Sep 2026 12:00:00 GMTWhat Google grades your website onhttps://truemeasurewebdesign.com/insider/what-google-grades-your-website-on/https://truemeasurewebdesign.com/insider/what-google-grades-your-website-on/Google measures three things about every site that's visited by enough Chrome users. What they are, how the measurements work, what passing looks like, and how to check yours free.Tue, 08 Sep 2026 12:00:00 GMTNobody has a census of business websites. We are building one.https://truemeasurewebdesign.com/insider/what-real-websites-taught-us/https://truemeasurewebdesign.com/insider/what-real-websites-taught-us/78,807 business websites read so far by one machine, one page each. What we hold and why it is not a full count yet. How our program behaves when it visits a business's website, and what it would take to count every business, not only the ones listed on a public map.Mon, 14 Sep 2026 12:00:00 GMTWhere your score lands among the websites we measuredhttps://truemeasurewebdesign.com/insider/where-your-score-lands/https://truemeasurewebdesign.com/insider/where-your-score-lands/A score means little until you see where it sits. Charts of how many sites in our count got each grade, and how their scores spread out.Tue, 08 Sep 2026 12:00:00 GMTHow to read your inspection report without a web personhttps://truemeasurewebdesign.com/insider/how-to-read-your-report/https://truemeasurewebdesign.com/insider/how-to-read-your-report/The grade, the finding count, and the findings, explained on a made-up example. Written for owners, not for web people.Tue, 08 Sep 2026 12:00:00 GMTThree questions that predict your inspection reporthttps://truemeasurewebdesign.com/insider/three-questions-before-you-run-the-inspection/https://truemeasurewebdesign.com/insider/three-questions-before-you-run-the-inspection/Three things you can check on your own site in a minute, and what each answer means the free inspection will find.Tue, 08 Sep 2026 12:00:00 GMTThe blue line people click: what your business looks like in a Google resulthttps://truemeasurewebdesign.com/insider/what-your-business-looks-like-in-google/https://truemeasurewebdesign.com/insider/what-your-business-looks-like-in-google/The title and the description under it decide whether a searcher clicks you or the next name. What each is, how long is usable, and a box to try your own.Fri, 04 Sep 2026 12:00:00 GMTFive small findings, and how long each one takes to fixhttps://truemeasurewebdesign.com/insider/five-minute-fixes/https://truemeasurewebdesign.com/insider/five-minute-fixes/Five small checks, how many measured websites fail each one, and the note our inspection program prints on what to change.Fri, 04 Sep 2026 12:00:00 GMTThe Cape Coral Chamber website, scoredhttps://truemeasurewebdesign.com/insider/cape-coral-chamber-website-audit/https://truemeasurewebdesign.com/insider/cape-coral-chamber-website-audit/The Chamber represents more than 1,000 member businesses in Lee County. We ran its homepage through 28 checks. Here is what we found, including one problem a blind visitor's reading software would notice right away.Tue, 08 Sep 2026 12:00:00 GMTYour contact form might be lying to youhttps://truemeasurewebdesign.com/insider/is-your-contact-form-lying/https://truemeasurewebdesign.com/insider/is-your-contact-form-lying/A form can look perfect, say the message was sent, and deliver nothing for months. How to test yours in two minutes, today.Fri, 04 Sep 2026 12:00:00 GMT