The rules, in plain words.
Nothing on this page was borrowed from a template. Every term below, except the law that applies, is one this site already states in plain view. They are gathered here so you can read them all at once.
Last true on 2026-10-05. TRUE MEASURE WEB DESIGN LLC, Cape Coral, Florida.
Who you are dealing with
True Measure Inspector is run by TRUE MEASURE WEB DESIGN LLC, a Florida limited liability company in Cape Coral, Florida. Florida document L26000457633. Anyone can look it up at the Florida Division of Corporations. Reach a person at hello@truemeasurewebdesign.com.
Using this website, the free inspection, or the published figures means these terms apply to you.
One exception. The census counts you can download, census-counts.csv for spreadsheets and census-counts.json for programs, are under the Open Database License 1.0.
In short, it lets anyone reuse them with credit, and a database built from them and shared publicly goes under the same license; the license itself governs. Nothing on this page adds to or narrows it.
The free inspection is free, and it is a measurement, not advice
Anyone can run it, as many times as they like, on any public website that has not asked us to stay away. There is no charge and no obligation.
A site asks by joining our do-not-measure list (see Keeping your site out, below) or through its robots.txt, the file a site uses to tell automated readers to stay out.
It reports what a machine can see from outside the site. That means a way to reach you, page size, whether pictures carry descriptions, and more, from a list of 40 checks.
It cannot see your business, your customers, or your reasons. A good grade is not a promise that the site will sell, and a bad grade is not a claim that it cannot.
It measures a site as it stood at the moment it was fetched. A site changes, and so does its grade.
The census, and how your business appears in it
We also read business websites nobody asked us to grade, because a benchmark built only from volunteers is not a benchmark. Most of their addresses come from OpenStreetMap, a free public map that volunteers keep.
The published figures are totals and summaries, such as how many sites are in a trade, in a state, or at each grade, and the middle score. No published figure names a business, a domain, or an address. Apart from one dated case study that names the organization it read, if we have read your website, it appears only inside those figures.
The checkbox on the free inspection keeps your address for recall only, so a future inspection can show what changed. We never list or publish it, but anyone who inspects that same address later sees its last reading beside the new one.
Where the addresses come from, and what the counts leave out.
Keeping your site out
We read only public pages, the ones anyone can open without signing in. We read what the server sends and do not run its scripts, the small programs that change a page after it loads. The census and the free inspection both obey the robots.txt at the address they were given before they read anything else.
If you do not want your site in the census, write to hello@truemeasurewebdesign.com with its address. It goes on our do-not-measure list, which the census and the free inspection both read before they open a connection, so neither of them starts reading your site.
What we will not do
We will not publish a grade we did not measure. We will not name a business in a figure, or claim something about a website the checks cannot support. If you ask us to, we will say no and tell you why.
If we ever find that something we published is wrong, we correct it in public. That standard is the product.
The honest limit of what we promise
We do not promise a ranking in Google, a number of phone calls, or an amount of revenue. Nobody who tells you they can promise those is measuring anything.
What we can promise is a report of what the checks measured on the day they ran. That covers things like server response time, page size, whether the page tells phones how to fit it, and whether there is a way to get in touch.
The inspection is free and comes as it is. We are not liable for what anyone does with a grade, or for any loss that follows from acting on one. Our whole duty is to correct a wrong figure when it is shown to us.
The law that applies
Florida law, and the courts of Lee County, Florida.
Before anybody gets near a court, write to us. Almost everything is a conversation.
When these terms change
The date at the top is the day they were last true. A change applies from that day forward, never backwards.
How we handle what you send us is a separate page: privacy. Anything unclear here, ask: hello@truemeasurewebdesign.com. We would rather answer it now than argue about it later.