The standing benchmark

The same 100 businesses, measured every few days.

Nobody at these businesses asked us to grade them, and that is the point. A measuring tool you only run on paying customers is a sales tool. One that runs on the same public list on a schedule, whether anyone is watching or not, is a benchmark. This page is its public record, updated automatically.

82
middle score, out of 100, as of October 15, 2026
77 to 87
the middle half of all scores
87 of 100
websites graded; 13 could not be measured, not guessed at
The spread

Where 87 real websites landed.

These are census businesses, picked by a fixed rule and never by score.

When the businesses were drawn, on September 23, 2026, they matched the census's mix of trades, in Florida and elsewhere. The census has grown since. 5 of 87 earn an A.

A 5
B 39
C 38
D 4
F 1
What actually fails

The most common failures, in plain words.

Share of graded sites failing each check outright on the latest run. Checks asked of only some pages are left out, since a share of every page would understate them. Warnings are not shown.

Basic security settings missing
41%
No clear main headline on the page
33%
No description under the Google result
32%
No preview card when the link is shared or texted
26%
So much code the page cannot stay fast
16%
The words only appear after the visitor's browser runs extra code
15%
No note telling Google which address of the page is the main one
15%
Broken pages that report themselves as fine
11%
No sitemap offered to search engines
10%
The site promises something it does not deliver
8%
The line

The record so far.

A trend needs points, and honest points take time. This line began on October 12, 2026, the first run to count the businesses alone. The list is re-measured every few days, and this table grows on its own.

DateMiddle scoreMiddle halfGraded
2026-10-128277 to 8682 of 100
2026-10-158277 to 8787 of 100
Why 13 earlier runs are not on this line

They are kept in the record exactly as measured. They were taken on an earlier list, by an older version of the checking tool, or with our reference pages counted in.

Every standing run through October 5, 2026 counted our two reference pages inside its figures. The record keeps only totals, so those figures cannot be fully separated after the fact.

Before this standing list existed, a one-time study tried 100 sites and graded 71 to set the starting point: middle score 82. It used a different list of sites, so it is shown next to the table, never inside it.

For whoever looks after your site

How the measurement keeps itself honest.

Two reference pages are read every run

Every run also reads two pages that are not census businesses and are not in the list. One is a large company's carefully built home page. The other is a nearly empty test page. We read them so that a shift in our own checking tool shows up. If their scores move, we suspect the tool before any website.

Since October 12, 2026, their scores are kept on a line of their own and never counted in the figures on this page. On the latest run the carefully built page scored 92 and the nearly empty page 68.

We do not name either page; this page names no site it measures.

Reference page scores, every standing run
DateCarefully built pageNearly empty pageTool version
2026-08-309366not recorded
2026-08-319366not recorded
2026-09-049366not recorded
2026-09-069461not recorded
2026-09-089259not recorded
2026-09-128864not recorded
2026-09-138864not recorded
2026-09-179164not recorded
2026-09-2189641.5.0
2026-09-2592671.8.1
2026-09-2892671.8.1
2026-10-0192681.8.1
2026-10-0592681.8.1
2026-10-1292681.8.1
2026-10-1592681.8.1
How the census businesses were picked

Each had been graded on every visit we made, on at least three different days, and read within the 14 days before the draw. We grouped them by kind of business and by Florida or elsewhere, in the census's own shares. Inside each group a fixed shuffle chose them, so no person picked a site.

Refusals are refusals, not grades

13 of the 100 sites did not answer our checking tool with a real page: a screen asking us to prove we are a person, no answer in time, or a refusal. Grading that screen would be grading the lock on the door, and grading a silence would be grading the weather, so the tool refuses to score what it cannot honestly see.

That honesty gate applies to every site, ours included.

A change in the middle score is not always a change on the sites

When the middle score changes between two runs, it may reflect sites that improved or declined. It may also reflect which sites answered: a site that times out one run and responds the next changes the middle score even if nothing on the site changed. Refusals are excluded from the graded count shown in the table, so a run that reaches more sites than the last one is comparing a different set. The Graded column shows how many sites each number describes.

Aggregates only, by design

The record behind this page stores middle scores, how widely scores vary, grade counts and how often each check failed. It stores no site names next to scores and no per-site rows at all, so nobody can use it to shame a specific business.

Check names are public, and since 2026-09-15 so is what each check is worth: the full table is on the proof page. For most checks, we do not publish the exact cutoff between pass and fail.

This list is not the only thing we measure

This page reports one standing list of 100 sites, re-measured on a schedule so its numbers can be compared over time. Each version of the checking tool gets its own line. Separately we have read a far larger collection of business websites, kept so a site can be placed among its own trade rather than against a general standard. The two are different instruments and their numbers are never added together or averaged into one line, which is why they get separate pages. The Three Rings is the record of that wider collection.

Run it on your own site

The same checking tool behind this benchmark runs the free inspection. Same checks, same honesty gate, same refusal to guess.

Inspect my website free