What nobody tells you about your own website.
Written for owners, not for web people. Most of what is here comes from inspecting real business websites: what each check looks for, what most sites fail, and how to read your own report.
We took our headline number down. Here is why.
Our free inspection led with how many of every hundred visitors had a reason to leave. We read the four studies behind it and took it down. Here is the record.
Read it, 6 minutesWhat Google grades your website on
Google measures three things about every site that's visited by enough Chrome users. What they are, how the measurements work, what passing looks like, and how to check yours free.
Read it, 12 minutesNobody has a census of business websites. We are building one.
78,807 business websites read so far by one machine, one page each. What we hold and why it is not a full count yet. How our program behaves when it visits a business's website, and what it would take to count every business, not only the ones listed on a public map.
Read it, 9 minutesWhere your score lands among the websites we measured
A score means little until you see where it sits. Charts of how many sites in our count got each grade, and how their scores spread out.
Read it, 4 minutesHow to read your inspection report without a web person
The grade, the finding count, and the findings, explained on a made-up example. Written for owners, not for web people.
Read it, 6 minutesThree questions that predict your inspection report
Three things you can check on your own site in a minute, and what each answer means the free inspection will find.
Read it, 4 minutesThe blue line people click: what your business looks like in a Google result
The title and the description under it decide whether a searcher clicks you or the next name. What each is, how long is usable, and a box to try your own.
Read it, 5 minutesFive small findings, and how long each one takes to fix
Five small checks, how many measured websites fail each one, and the note our inspection program prints on what to change.
Read it, 5 minutesThe Cape Coral Chamber website, scored
The Chamber represents more than 1,000 member businesses in Lee County. We ran its homepage through 28 checks. Here is what we found, including one problem a blind visitor's reading software would notice right away.
Read it, 7 minutesYour contact form might be lying to you
A form can look perfect, say the message was sent, and deliver nothing for months. How to test yours in two minutes, today.
Read it, 4 minutesNew pieces land as we measure new things. Follow by RSS, an automatic feed, if that is your style.