Where your score lands among the websites we measured
The inspection gives you a number between 0 and 100. That number means something only when you can see where it falls against other sites. Here is the picture from the 78,807 sites in our count. Chains, addresses that no longer lead to the business, and sites outside the United States are left out.
These numbers come from our record of every reading, on the day this page was built. A shift between reads may reflect new sites, site changes, or an engine update. It does not necessarily mean business websites as a whole have changed.
The distribution below blends readings from every version the engine has had. Your own inspection runs version 1.8.1, so your score and this chart may be measured slightly differently.
The grade breakdown
This is how those 78,807 sites grade out:
The largest group lands in the B range (47% of the sites in our count). Few sites earn the top grade.
The grade lines are set by the engine, not by a curve: 92 and up is an A, 82 to 91 a B, 70 to 81 a C, 55 to 69 a D. Below that is an F.
The top grade does not mean nothing was found. Of every 100 sites we have measured that grade A, 57 fail at least one check.
The score band chart
The same sites, broken into ten-point bands. The peak sits in the 80s.
- 0 to 9 0 sites
- 10 to 19 0 sites
- 20 to 29 0 sites
- 30 to 39 23 sites
- 40 to 49 331 sites
- 50 to 59 961 sites
- 60 to 69 4,889 sites
- 70 to 79 21,700 sites
- 80 to 89 39,076 sites
- 90 to 100 11,827 sites
Where the middle lands
The middle site scores 83. That is a B. Half the sites score above it, half below. The median site fails about 10% of the checks that apply to it.
A score in the 80s is the most common. It does not mean the site is fine. It means the site is typical, not that nothing is left to fix. A score under 70 is a D or an F. That sits below most sites we have measured: only 8 in 100 score that low.
What the number actually measures
The score is a weighted average of the checks that apply to your site. Not every check runs on every site. The engine fits them to the business: a licensed trade site gets asked for its license number, a Florida site gets asked whether it serves Spanish-speaking customers.
Each check carries a weight from 1 to 3: our judgment of what the problem costs a visitor. Missing pages that do not admit they are missing confuse search engines. A phone number that cannot be tapped must be copied by hand. Those weigh more than a missing favicon, the small icon on the browser tab.
What the number does not tell you
The score covers only what our engine can see in the page it receives. It cannot tell you whether your text is too light to read, how the page behaves on a real phone, or whether your photos are any good. Those need eyes. The report lists what it cannot measure separately.
A good score does not mean you are getting calls. It means the site is not pushing people away for reasons the engine can detect. Whether people call depends on what the site says, which is a different question.